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Welcome To LifeCope Financial & Insurance Services Inc.

“It is not what we get. But who we become, what we contribute... that gives meaning to our lives.” - Tony Robbins

LifeCope Financial & Insurance Services Inc. was conceived out of a compelling need to create consumer awareness about the importance of insurance in our day to day lives and how the presence of it can help us and our loved ones cope better, secure in the knowledge that, should an unfortunate event strike, we are prepared and can rest assured…….

I lost my older brother suddenly and most tragically – he was just 40 years of age. The news of his death came like a bolt out of the blue. How could someone at that age, least of all my dear brother who had his whole life ahead of him, suddenly be no more. He was survived by his wife, and 2 little sons, aged 9 and 4 respectively. He was the only bread-winner of his family and had no life insurance. Thankfully, the rest of us siblings rallied around and helped them over the next few years to recoup, but for those in similar situations with no one to depend on, life can be cruel. Life goes on and it’s the survivors who are faced with untold anguish, especially in the face of a looming financial crisis.

Ever since the death of my brother, I knew I had a calling. And when I chose to emigrate to Canada from Dubai, where I was a Corporate Executive for a number of years, I knew from the outset what I would dedicate my life to, although I wasn’t quite sure where to begin. And when I got initiated into financial services shortly upon arriving here, I knew everything was pre-ordained and I had a higher purpose to fulfill, to reach out and make people aware of the greatest gift that they are blessed with, which is life itself, and how they can protect themselves and their families from the uncertainty and fragility of it all with the right and proper kind of insurance.

LifeCope Financial & Insurance Services Inc. focuses on the unique financial aspects and requirements of individuals’ financial needs, as well as those of small business owners. We research, develop and implement innovative strategies towards achieving the insurance and investment needs of our clients.

As an independent financial & insurance services provider, licensed & registered in BC, we represent a number of highly-reputed Insurers in searching out the best products and services to meet the individual needs of our clients. I value this platform and feel privileged to be associated with "our trusted Partners", whom I wish to sincerely thank for their kind and gracious support.

It’s important for you to know that our recommendations take into account careful assessment of your financial and security needs and are selected from a broad range of products of varying Carriers.

We provide services and advice for Life Insurance, Disability Insurance, Critical Illness Insurance, Long Term Care Insurance, Health and Dental Plans and Travel Insurance including Super Visa (10-years’ Multiple Visa for Parents and Grandparents) Insurance. We are also particularly qualified to assist in tax-sheltered investments and the use of Segregated Funds for tax efficiency, creditor protection and estate planning.

If you are building an education plan (RESP), saving in your RRSP/TFSA, drawing income from your RRIF, need insurance for your ever-evolving lifestyle, worried about your future and the rising costs of disability and long term care, or need group benefits for your employees, we are here to help you find the best solution.

I merited the EPC (Elder Planning Counselor) Designation in 2014 and the CPCA (Certified Professional Consultant on Aging) Designation in 2017. I have recently (2019) earned the CHS (Certified Health Insurance Specialist) Designation, strategically positioned with the required expertise to meet the growing market demand for informed living-benefits advice, in the areas of income replacement, critical illness, long term care, disability and group benefits.

Please feel free to explore our website further to learn more about what we have to offer you.

Growing and protecting your assets is paramount to your financial health and well-being. Making the best decisions today will help ensure the security of your family and your assets well beyond retirement.

We look forward to serving you and are committed to representing your interests.

Genevieve Rodrigues, B.Comm., CHS, EPC, CPCA
Executive Director

LifeCope Services

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